Isoraite Explained About The Meaning Of Benchmarking That

Isoraite explained about the meaning of benchmarking that â€Å"Benchmarking is a powerful vehicle for quality improvement and a paradigm for effectively managing the transformation of public – sector organizations into public-sector organizations quality† (2004, p.21). Organizations should have to analyze on their products, services, performances or processes and compare to the other companies who have the best practices. It has many types to compare the organization with other organizations. For the freight forwarder businesses should compare by using the external benchmarking. According to Isoraite â€Å"External Benchmarking involves seeking outside organizations that are known to be best in class. External benchmarking provides opportunities of†¦show more content†¦The customers will use other freight forwarder companies. It also depends on the space and the rate of the airlines freight. So, the organization should learn from the best performance of other companies. In organizations, no one perfect in everything, they may have the best in something and other companies may have the best in other things. It is better to learn from them all and try to adapt to match and suit with the company. From the benchmarking, my family business have to analyze where it is in the market, who is the best in the industry, how they do it and how can the business it better. The information that can help to definite into the benchmarking process is the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). The SWOT analysis has two factors, which are internal and external factors. The internal factors are strengths and weaknesses. The external factors are opportunities and threats. Investopedia defined that â€Å"Strengths describe what an organization excels at and separates it from the competition† (2017, para.5). The strengths of my family businesses are open for more than twenty-years, has more reputation in the freight forwarder businesses, it has two locations at central of Bangkok and the other location where is inside the free zone of the airport of Thailand and received the top